How cultural alignment can determine the future of GCCs in India

As Global Capability Centers (GCCs) grow rapidly in India, with over 1,800 centers contributing more than $65 billion annually, companies are discovering that cultural alignment plays a crucial role in determining success. While India’s skilled workforce and cost advantages have long attracted businesses, the ability to integrate and adapt to local cultural nuances is becoming equally essential. GCCs that invest in understanding India’s diverse cultural landscape, alongside leveraging talent, are better positioned for long-term success. Companies are learning that thriving in India requires more than operational efficiency—it requires embracing and aligning with local cultural values to build strong, effective teams and lasting partnerships.

To read the article, visit The Economic Times.