Junior Social Media Specialist

Job Description

Position: Junior Social Media Specialist 

Location: Chennai, India 

Experience: 1-3 years 

Key Responsibilities: 

Social Media Management & Campaign Building: 

• Develop and manage monthly social media calendars to plan posts and campaigns. 

• Assist in executing platform-specific campaigns, focusing on Instagram and X, (formerly Twitter) growth. 

• Collaborate with the team to ensure seamless execution of social media strategies and campaigns. 

Content Development & Design: 

• Create and schedule engaging, platform-specific content for Instagram and X. 

• Write clear, concise, and compelling copy to drive engagement and interaction. 

• Work closely with designers to ensure visually appealing and brand-consistent posts. 

Understanding the Brand Narrative: 

• Understand the story and purpose behind the brand (Dexian India) and its service offerings and translate them into a captivating narrative for the social media audience. 

• Conduct primary and secondary research to add value to the narrative with statistics and comparisons. 

Creative Management: 

• Creatively manage brand pages/accounts with the right aesthetics, creatives, and designs (basic design knowledge is sufficient). 

• Manage Instagram and Twitter for the company by collaborating with other teams. 

• Research and monitor competitors to refine strategies and identify opportunities. 

Platform Expertise & Trends: 

• Stay informed on the latest features, trends, and best practices for Instagram and X. 

• Leverage platform-specific tools like Instagram Reels, Stories, X-Threads to enhance engagement. 

Analytics & Reporting: 

• Use tools like Hootsuite, Zoho Social, Sprout Social, and Social Pilot to schedule posts and track basic analytics. 

• Support the preparation of reports on engagement, reach, and follower growth to evaluate performance. 

AI Technology & Tools: 

• Explore AI-powered tools for content creation and ideation under the guidance of senior team members. 

• Learn and apply prompt engineering techniques to improve efficiency. 

• Knowledge of Canva is an added advantage.  

Team Collaboration & Project Support: 

• Work collaboratively with designers, writers, and team members to achieve campaign objectives. 

• Exhibit strong organizational skills to manage assigned tasks and meet deadlines. 

• Provide support in monitoring social media performance and suggesting improvements. 

Additional Information

Experience and Skills: 

• Passionate individual who consumes and creates content regularly. 

• Good understanding of social media platforms, especially Instagram and X. 

• Strong copywriting skills (non-AI-generated content preferred) and content creation expertise. 

• Good verbal and written communication skills. 

• Self-motivated, proactive, and eager to contribute to team goals. 

Application Requirements: 

• CV, form filling, links to published work samples. 

What We Offer: 

• Competitive salary and growth opportunities. 

• A collaborative work environment. 

• Hands-on experience working on impactful B2B campaigns. 

Application Process: 

• Level 1 – Assessment 

• Level 2 – Interview with SM Lead 

• Level 3 – Interview with Marketing Director 

• Level 4 – HR discussion 

Join our team.! 

Who is Dexian?

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian’s platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.